WordPress is unquestionably a versatile and extremely helpful platform for web development with a number of convenient features. One of the most asked questions related to the framework is how to increase page speed in WordPress as the performance of a virtual service is affected due to reasons ranging from presence of unnecessary functionalities to a unsatisfactory web hosting service. In this article we will take a brief look at the importance that the loading speed holds for a website owner and some suggestions to improve it.
Significance Of Page Speed
The speed at which a webpage loads is one of the most significant factors governing the performance of a website and its conversion rate. An interface taking more than the average acceptable time in loading will result in visitors leaving it rather than wait for it to load. This in turn will defeat the primary purpose of promotion of business and conducting of transactions for which the virtual interface was created. Search engines also take into consideration the ease with which a user can access a webpage and any service that is slow in loading will also see a fall in its SERP rankings.
In order to prevent the interface from turning into a loss-making business, it is therefore necessary to learn about a few useful tips that can help in resolving the issue.
1. Select An Efficient Web Hosting Service
Choosing a web hosting provider known for its efficient services is essential for ensuring minimum loading time for an interface. A lot of owners opt for shared hosting plans which are available at cheap prices without realizing that their website will be dependent on the traffic of other users of the service and will have to compete for resources during peak hours. It is always sensible to use a dedicated hosting service which will be especially helpful for resource- intensive websites and for other interfaces as well. A website on a shared service is always exposed to the hazards of hacking from the other users and switching to a dedicated hosting plan provides safeguards against it.
2. Take Advantage Of Caching Plugins
Caching is a very effective technique that creates static versions of a webpage that are loaded faster whenever a visitor requests it. Most webpages are not updated on a daily basis and creating the cached version of them will be advantageous as static cached files will load faster than dynamic database queries. Besides, the procedure will also reduce the load on the hosting server and all these factors will finally lead to improved speed of rendering. There are numerous caching plugins, free of cost as well as paid, available for the purpose which can be added to a WordPress website in a few simple steps. In fact, a lot of owners convert websites to WordPress in order to take advantage of these plugins and get an improved product.
3. Optimize Images For Improving Speed
A usual factor contributing to the slowness of a virtual amenity is the presence of large and unoptimized images. Good visuals are vital for enhanced user experience but they should not be added at the cost of reduced page speed. A lot of owners choose images without considering their resolution, file type and size forgetting that a browser has to load other content such as text in order to fully render a website. There are many plugins created specifically for the purpose of image optimization and installing one will be beneficial as the tool will do the job automatically.
4. Use A Content Delivery Network (CDN)
The physical distance between the location of the end user and the website’s hosting server is a big reason that leads to latency. A solution to this problem lies in the form of content delivery networks or CDNs which store the cached version of an interface in servers based in various geographical locations so that the page is loaded instantly whenever a user requests it, irrespective of his/her location. CDNs are essential for optimum performance of any virtual entity and owners concerned about how to increase page speed in WordPress must invest in hiring an efficient CDN service provider.
5. Compress Files Of Your Website
WordPress programmers tend to write code in a manner that makes it easily comprehensible for other humans and therefore use spaces and line breaks to make it convenient for a reader to understand the different segments of a program. A computer does not need this convenience while processing the code but the extra characters present in the form of spaces makes it take longer time in reading the whole file necessary for rendering a page. Compressing these files and removing all these unnecessary characters by using compression tools or plugins will therefore will be extremely helpful in reducing the time taken by a page to load.
6. Remove All Unnecessary Plugins
A number of owners install plugins in order to add a desired functionality but forget to remove them, even after the tools have outlived their utility. Even if they have been deactivated, they occupy precious space on the server affecting its responsiveness. It is essential for owners to assess the functionalities that they want to keep in their virtual service so that they can remove the unwanted ones. Deactivate all plugins before deleting them and take care to create a backup of your website so that in case anything goes wrong during the process, you can restore it quickly.
7. Optimize Your Website’s Databases
At the time of standard WordPress installation 12 data tables are created for storage of necessary information. With the passage of time and adding of functionalities, some more tables are created which even if they are not being used remain there bloating the databases which results in the backup utilizing more space and needing more time for restoration. Optimizing the databases is therefore compulsory and must be done periodically either manually or with the help of plugins that will clear all the useless information and clearing up valuable space.
The performance of the virtual interface is bound to improve with the implementation of all of these above mentioned solutions which will be extremely beneficial for any website owner trying to figure out how to increase page speed in WordPress.