According to AdWeek, 67,000,000 Voice Assisted Devices will be used in the US until 2019. It changes the way that the digital content is handled. It creates more challenges as you look for ways to ensure that your content pulls through these voice searches and considers you justify your existence.
As a communications professional, you need to adjust your current ways of thinking and employ new techniques that allow voice search to command the results of your content. Only when you have mastered the technique you can fully benefit this offer and how its usage will be understood to match your content. Also Read About: Creepy Games.
- Make the content that talks back.
With online search, a narrow list of endless results of random results: “Non-slip stair cover beige.” With voice search, however, a query or command becomes a reaction: “Alexa, more curd Order. “” Siri, where is the nearest park? “Is the content that keeps the conversation going, instead it ends. -Betsy Rohtbart, Vonage
- Focus on mobile search.
You have to find better ways to fulfill consumer demand and query intentions on the basis of context. Some keywords will be used much more often through voice search than traditional. It’s worth finding these keywords. You will remember that most of them will be used in mobile searches. Use the keyword built around the following: “when,” “how,” “what,” “who,” etc.- Pawel Kijko, TimeCamp
- Add Asked Questions.
Expand the FAQ content on your website to capture long tail and sound search traffic. Your website should be quite flexible when search becomes necessary for optimization purposes. While we can not answer a question on our website, we will look for a phrase that is created in a blog post or a contract opportunity. We also closely monitor search results for additional material opportunities. -Jennifer Best, Connect Your Care
- Stop thinking like a market.
As the market, we are hardwired to share our news far and wide. Yet voice engagement hindrance, the manifest push is the opposite to these types of messages. To optimize your brand for voice search, you have to think like a customer. What does the value offer? What do they need? Customer marketing messages do not matter for your devices. It seems that the service will follow the earlier and optimize naturally. -Jenifer Kyriakakis, MATRIXX software
- Remember, SEO is just SEO for voice.
While there are such elite skills that can help your brand be more current in voice search, the basic optimization strategy of customizing content is still the strategy of implementing the voice as strategy. Be sure to focus on the same head word instead of long tail and relevant keywords in your content and meta data. Also, use structured markup to help Google understand your content. -Jim Kensicki, catalyst
- Consider the context.
As we saw with the emergence of mobile search, people are searching a little different depending on the device they are using. I have created a completely new set of phrases to adapt to questions like “Made content should be optimized by context. When the text-based search is inconvenient, and the topics that are okay to say out loud While searching for voice, while most likely to be used on this move. To start preparing your strategy around such searches It’s a good place. – Courtney Dell, ICM Consulting and Media Corporation
- Identify your long tail search queries.
While text search is mostly included in one to three words, voice search is now more conversational. Further thinking communicators can optimize their content by identifying long-tail search queries that will drive voice traffic to their sites. Customers can uncover these voice questions by analyzing the phone call to see the patterns for businesses, and testing the content with new web titles and the FAQs. -Maria Sotra, GEOTAB
- Provide the right value.
Strong voice search skills should focus on one of three things: 1) delivering utility, 2) making commerce simpler, or 3) a level of entertainment that can provide to the underlying channels. The focus is on the latter that proves the voice should be the best medium to deliver the message, and should avoid making the skills to be in voice. You must deliver a unique value proposition that only the voice can deliver is successful. -Both bends, boat hybrids
- Optimize for all types of searches.
Optimizing existing content with relevant search terms and writing in a language that is similar to people, how people talk and find it easier than making new voice-optimized content. Ultimately, we want to make sure that our content is optimized for all types of searches, whether it is desktop, mobile or sound. -G’Nai Blakemore, Padding Firm
- Take Accessibility Terms Seriously
Whether it is out of personal preference or requirement, people need to be able to use online information in different ways. The best way to ensure that your content is optimized for sound technology is to follow the Web Content Accessibility Guidelines. This involves making sure that your content machine is readable so that search engines can index it properly, so that users can easily find it. -Cristina Crawley, a forum
- Relax with this mantra.
An increase in the natural language resource means that your content should be used in more accurate, natural language. As the market, we often feel the need to copy the overload with coin new words or quote that we love but do not use real people. People are not saying, “OK Google, get me to take advantage of an industry standard solution.” Use a natural sound in the content and you will be ready for voice search. -Bendon Ortiz, Salesforce.org
- Ask questions.
People use search to answer questions, so the purpose of your content should be. I literally mean asking questions. When using text to search, people generally leave off “how do i do”, but when they ask Google, Siri or Alexa, they do not. So, in order for your results to be structured piece (Alexa’s response), start asking and answering questions within your content. -Maggan Murray, meeting board
- Keep it simple.
The expression “Keep it simple” now applies more than ever. To talk to the lesson, voice instant calling and more, we are talking less and more talking. Companies can optimize both content and connections by keeping things simple. Leave the jargon Use is clear, concise verbosity to improve your efficacy and enhance your message. -Robyn Hin, dynamic signals
- Consider the rhythm and the words.
It is difficult to say that much changes will be needed, as well as search algorithms and platforms favor changes with good content. Good content is usually well read, and links to share. Optimization is important, but there is no substitute for good content. If I had considered putting my finger on one change, it is that people write differently than they do. This is definitely something to monitor. -Ryan Miller, Flash Global
- Ask yourself how the searchers ask questions.
What words do you use loud, different from what people will type in a search engine, what are you doing to ask a question? Create a clear and simple response based on optimizing your content for voice search. Start with questions related to factual things about your business, or what do you do or know, where you are located, what are your hours, etc., and build from there. -Alina Morkin, Voices.com