Writing good content if you cannot promote it makes no sense. This is because your content cannot be recognized by search engines because of the lack of proper advertising and readers cannot see it.
Therefore, it is strongly recommended that you should take help of a reputed content marketing company in Delhi and spend more time promoting your content than writing. So the immediate question is how to make your content visible on the search engines. Here is the part of Search Engine Optimization (SEO).
Search engine optimization is a very important part. You optimize your blog with the help of an SEO company in Delhi. It may make it visible online for your target audience and therefore the direct traffic. This helps promote your products or services and strengthen your brand.
Constant updates to Google’s algorithms also update SEO practices. In this article, I’m going to share some important tactics that you need to keep in mind when optimizing your article.
Inclusion of keywords
This is one of the most important tactics for optimizing your blog for search engines. Including keywords does not mean that you specify as many keywords as possible. You should see that you have one or two long tail keywords. In fact, users who search for keywords with a long queue are more qualified which brings the right types of traffic to your website and increases the conversion potential.
Once you have acquired the keywords, you should consider placing them. The essential elements of your message that your keywords should include are the title of your blog, the URL, the meta-description, as well as the headers and the text.
Use URL structures
In this way, the URL structure of your web pages is a categorization system for readers so that they can know where they are on the site and how to access the new pages of the site. Search engines like this because it’s easier for them to determine the information that searchers access to different parts of your blog and website.
Optimize your blog for mobile searches
Google showed that search engine users in cell phones outnumbered desktop computers. When you perform a search query on your phone, Google first displays the appropriate results for mobile phones. Since mobile websites and responsive design play an important role in the user experience, they are also important for SEO. It is high time that you focus on improving your mobile experience.
Your blog pages have one URL instead of two different URLs (for mobile and desktop) if your website uses responsive design. This makes it easier to refer to your blog because the backlinks on your website are not distributed between the two URLs.
Promote your blog content on social media platforms such as Google+, Twitter and Facebook to connect with current and potential customers. With just a few clicks, programs like Hoot suite let you easily post links to the latest posts in your blog across all your social media platforms. This helps to increase the ranking of your blog on search engines.
When indexing your blog, search engines look for internal links. In a website, the importance of a website depends on the number of internal links you receive. By creating internal links, your readers stay not only on your website but also so that the other web pages of your sites are indexed by the search engines. This will increase your SEO and help visitors get more information from your website.
When you insert a photo into your blog entry, be sure to include keywords in the file name of the image file and fill in the alternate text box with a key-rich description of the image.
Jeewangarg is one of the best SEO Company in Delhi that provides digital Marketing services like SEO, PPC, and Social media marketing and web designing services at an affordable cost. By following the SEO tactics as described above, you can increase rankings on search engine results pages, improve web traffic and increase customer conversion rates. Jeewangarg is also a top content marketing company in Delhi that provides content marketing Services to its clients.